Our Storie
Meet our Founders!
Charlotte (left) and Toni (right) are the mother-daughter duo behind Ellie & Shell!
Charlotte is a 2025 graduate of The University of Tennessee, Knoxville where she studied Marketing and Business Management! While she was there, she was heavily involved in the Jones Center for Leadership and Service and The Haslam College of Business! She is also now an alumni of the Tennessee Gamma chapter of Pi Beta Phi! While at UT, Charlotte also took several entrepreneurship classes, which led her to take on the adventure of starting Ellie & Shell.
"Growing up, I worked for several small businesses, and after studying at UT, I wanted to take on the challenge of starting my own. I have always been driven to help people, whether it's through volunteering or helping them learn a new skill, and now I get to bring people's visions to life through thread."
Toni has been quilting for decades, and puts her skills to work as she creates our bags. From cutting the squares, placing the patterns, and putting the final touches together, no seam is left untouched by her hands. Her vision and style come to life, allowing you to have a completely unique piece to call your own!