6 months ago, my mom and I started Ellie & Shell with the resources and skills we had. That led us to start creating quilted bags and accessories, and you all loved them! But, as time went on, we realized that our dreams for E&S were bigger, and that the direction we were goin in wasn't right for us.

I wanted more for our business, so we decided to pivot into an embroidered apparel and accessories brand!

We are becoming your go-to brand for elevated, embroidered apparel and the matching accessories to complete your look.

We are also partnering with small businesses to bring their merchandise ideas to life! From seasonal collections and wholesale options to customized merchandise with your logo on it, we can make your vision a reality!

Thank you to everyone who has supported us so far, and we hope you stick around to watch Ellie & Shell bloom into it's full potential!

-Charlotte & Toni Colling